THE APEX ACADEMY

Web design, user experience and interface design, branding, content writing

Great design inspires people. The very first step in growth is inspiration. Combined with a feeling of security from a credible resource, people can make a powerful decision to pursue further education. A good website can do all that.

The Apex Academy of Professional Grooming and Animal Arts is a premier pet grooming school, and had high requirements when it came to their online presence. Classic 'education design' elements combine with minimalistic, material-design inspired UX direction to create an access point for animal lovers to follow their dreams of becoming a pet grooming master.

The main challenge in this project was creating the feeling of credibility, trust and professionalism one expects from a government approved academy. The imagery needed to be inspiring, the UX/UI flawless, and the content both informative and persuasive.

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